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Tim brings broad and deep professional
experience in helping companies establish and strategically
extend brands through brand building, new product development
and marketing strategy development. Tim worked in a variety
of industries, including life sciences, technology services,
the Internet, retail, food/packaged goods, apparel, financial
services, telecommunications, insurance, and home services.
Tim served as an advisor to EquiBrand
Consulting, beginning in 1998, and officially joined as
President in 2000. Prior to EquiBrand, Tim was a Director
in Prophet's San Francisco office, where he collaborated
with Dr. David Aaker, international branding expert. Prior
to Prophet, Tim worked at The Cambridge Group and Kuczmarski
& Associates, two mid-sized consulting firms focused on
growth strategies, and also worked as a consultant in Andersen
Consulting's Strategic Services practice. Before consulting,
he worked in the advertising industry, in both account management
and in media planning.
Tim received a BA from Michigan State
University and an MBA from the J. L. Kellogg Graduate School
of Management at Northwestern University. Tim has guest
lectured at both the J.L. Kellogg Graduate School and the
University of Chicago's Graduate School of Business. Tim
has also conducted marketing training for the American Management
Association and American Marketing Association, and is a
frequent speaker at industry conferences.
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