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>> Online Services Provider

Redefining business to meet the needs of the customer

Challenge
Revenue model inconsistent with end user requirements
Declining market share, with category leader capturing significant share gains globally

 

Action

Customer needs assessment to gain a deep understanding of target segment requirements across key markets (U.S. and Europe)
Competitive assessment to understand current positionings and strategic intent
Focused ideation to identify high-potential positioning opportunities
Qualitative research in the U.S. and Europe to test potential positioning areas
Creative brief, detailing communication objectives, strategies, plans

 

Result

Revised global positioning and value proposition to address customer requirements
Redesigned identity, including website, logo and messaging strategy