Strategic Marketing Case Study - Online Services Provider

San Francisco/Bay Area
1100 Moraga Way
First Floor
Moraga, CA 94556
Ph: (925) 247-1400

Chicago
200 S. Michigan Ave.
Fifth Floor
Chicago, Illinois 60604
Ph: (312) 635-0785

>> Online Services Provider

Redefining business to meet the needs of the customer

Challenge
	Revenue model inconsistent with end user requirements
	Declining market share, with category leader capturing significant share gains globally

Action
	Customer needs assessment to gain a deep understanding of target segment requirements across key markets (U.S. and Europe)
	Competitive assessment to understand current positionings and strategic intent
	Focused ideation to identify high-potential positioning opportunities
	Qualitative research in the U.S. and Europe to test potential positioning areas
	Creative brief, detailing communication objectives, strategies, plans
Result
	Revised global positioning and value proposition to address customer requirements
	Redesigned identity, including website, logo and messaging strategy