|
Kristin has an accomplished career
in marketing, brand building, communications and design.
Her perspective comes from a background that spans a wide
range of industries, including, consumer goods, healthcare,
financial services, technology, real estate, publishing,
and hospitality.
Kristin began her career in the advertising
profession, as a media planner on the Procter & Gamble business.
From there, she pursued client services work at BBDO, on
packaged goods businesses. She spent the majority of her
career at Ogilvy & Mather, where she ran the NutraSweet
business, and was a Senior Partner/Worldwide Management
Supervisor, in charge of the Wilson Sporting Goods business
globally, with key emphasis on the U.S., Germany, Great
Britain and Japan.
Kristin founded EquiBrand Consulting
in 1998, helping clients from start-ups to Fortune 100 companies
strategize, plan and launch integrated brand building initiatives.
Initially serving as a "virtual consultant," Kristin developed
a broad and extensive ecosystem of brand building partners
- across website design, offline creative, public relations
and advertising - that still contribute to EquiBrand engagements,
as appropriate.
Kristin has a BBA from The University
of Michigan and an MBA from The University of Chicago, with
specialization in marketing, finance and economics. She
has guest lectured at the top MBA programs, including the Haas Executive Management Program at UC Berkeley,
and has been an adjunct professor of marketing at the School
of Economics and Business at St. Mary's College.
She has also conducted seminars on branding and strategic marketing
for the AMA.
|
