Market assessment and competitive analysis provide a critical input to strategy formulation. EquiBrand focuses on assessing the three C's - customer, competitor and company - to uncover brand and business-related growth opportunities.

Key issues addressed:

	What are customers' needs and buying processes?
	How do customers perceive the brand relative to key competitors?
	What are the company's relative strengths, weaknesses, opportunities and threats?
	What opportunities exist for improving the company's market position?

Approach and anticipated results:

Competitive profiling, market research, in-depth interviews, focus groups, and ethnographic research are just some of the methods we employ to gain market and competitive insight. Whether fielded in-house or through one of our preferred market research vendors, we provide the necessary fact-base to support strategic marketing decision making.