A systematic process for new product management greatly improves success rates. Experience has helped EquiBrand establish highly effective processes for uncovering new product solutions that win in the marketplace.

We offer clients a comprehensive set of methodologies, tools and frameworks which maximize process efficiency and effectiveness, including "real time" pilot programs. Our goal is to develop market driven concepts and an optimized process, customized to the clients needs.

Key issues addressed:

	What are the strengths and improvement opportunities of the current new product development process?
	Where do the greatest process improvement opportunities lie (i.e., strategic direction setting, screening, commercialization, etc.)?
	What unmet needs or friction points exist in the category today? How can these translate into innovation sparks to fuel new product development success?
	What best practices improvement opportunities exist, including co-location of cross functional teams, stage-gate process adherence, new product screening, etc.?

Approach and anticipated results:

New product process projects begin with a diagnostic audit to identify the strengths and improvement opportunities of the current process. A pilot process is then established and implemented in "real time" with cross functional client team members. Process successes and improvement opportunities are noted throughout the pilot phase. The recommended process is then fully documented, including roles, responsibilities, project goals, activities and outputs. The end result includes new product concepts, supported by a finely-tuned development process.