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Establishing a strategic positioning for a newly formed business
| Challenge |
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Diversification strategy into non-traditional banking services |
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Acquisition of human resources consulting and outsourcing companies |
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Unclear brand architecture and strategic positioning at both the corporate and HR-sector level |
| Action |
|
Customer segmentation framework to identify customer needs and most attractive targets |
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Competitive and best practice assessment to identify positioning opportunity areas |
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Brand architecture and strategic positioning recommendations to maximize clarity, synergy and leverage |
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Communication strategy and plans to launch the new offering |
| Result |
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Integration of internal corporate values with market-facing strategies |
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Focused communication strategies, plans and tactics |
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