Developing strong brands within pharmaceuticals, medical devices and other healthcare related services presents unique challenges and opportunities. Target customers (both professionals and consumers) tend to emphasize rational (vs. emotional) benefits in their decision making. Governmental regulations, managed care implications and unique go-to-market strategies (e.g., sales force practices, in-office media, customer relationship management, etc.) require deep expertise in managing the brand development and product launch process.

EquiBrand has helped position and reposition a broad array of “biobrands,” from breakthrough therapies to established blockbuster drugs, across pharmaceuticals, medical devices, and hospital service suppliers. Click on the images below to see biobrand case studies:

Led by consultants with deep experience in healthcare marketing, and employing our proprietary approach to positioning and messaging development, EquiBrand has conducted in-depth qualitative and quantitative research across the following target groups:

	Cardiac Surgeons		OBGYNs
	Electrophysiologists		Oncologists
	Endocrinologists		Office-Based Cardiologists
	Gastroenterologists		Other health care providers (e.g.
	Hospital Administrators and CEOs		Cardiac Rehab, Dialysis, etc.)
	Hospital Purchasing		Patients and Immediate Caregivers
	Internal Medicine		Pediatricians
	Interventional Cardiologists		Pharmacists
	Managed Care Specialists		Primary Care Physicians
	Nephrologists		Vascular Surgeons
	Nurses (acute care and office based)

Along with significant life science experience and an appreciation for medical science, EquiBrand's historical leadership in consumer marketing complements the growing importance of the patient to the healthcare industry.