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Becky has partnered with a variety of clients to address customer-focused marketing initiatives across industries including pharmaceuticals, financial services, durable goods, media, packaged goods and non-profits.
Becky has considerable experience in using quantitative research to drive strategic marketing insights. Prior to her work with EquiBrand, Becky spent five years at the Cambridge Group, a consulting firm specializing in Demand Strategy. As a Project Manager, she developed marketing strategies for a variety of Fortune 500 firms, with particular emphasis in packaged goods, durable goods, and apparel. Her experience at the Cambridge Group focused on new products, positioning and market segmentation.
Before joining the Cambridge Group, Becky spent four years at the Leo Burnett Company. As a Senior Account Planner, she developed consumer-driven communication strategies and evaluated advertising effectiveness. She worked on a variety of account teams including Oldsmobile, Sealy, Kellogg's, Kraft Foods and P&G.
Becky graduated with a B.A. in Communications from Wheaton College, followed by a M.S. in Advertising with a concentration in marketing research from the University of Illinois.
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