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Developing a U.S. market entry strategy
| Challenge |
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Coalition of Australian textile, footwear and apparel manufacturers looking to enter U.S. market |
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Limited understanding of U.S. consumer, retail, and distributor dynamics |
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Lack of brand awareness and limited resources to support consumer pull strategies |
| Action |
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Profile of U.S. market demand to determine consumer, channel and economic requirements |
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Channel strategy recommendations, including suggested intermediaries, channel policy arrangements and contact partners |
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Action plan to enter launch markets, including detailed message and media requirements |
| Result |
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Revised coalition member export plans |
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Distributor partnerships to facilitate U.S. market entry |
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